I Don't Know How a Future Is Going to Pan Out, Right?

Troy: I worry that media companies are going to start doing that. It's a hard way to win the shortcut way, and do it better and cheaper. The efficient approach to content is not going to last very long. Let's just go into good product. Troy: Super Bowl was marred at the end by not a quote-unquote wrong call but it was made at the wrong time in the wrong place.