Using ABI Testing and Personalization to Drive Conversion

Summary:

This week on How To Win: Jaleh Rezaei, CEO and co-Founder of Mutiny. Mutiny is a no-code AI and personalization platform for marketers. Mutiny launched in 2018, raised their Series A in 2021 with Sequoia Capital, and their Series B this year with Tiger Global. They now have over 70 employees. In this episode, we discuss how they carved out and dominated their niche, the benefits of building a community around your product, and why continually innovating to add value should be part of your long-term strategy. I weigh in on building a great business in an existing category, increasing your customer value footprint, and competing to be unique.

Key Points:

• Jaleh talks about how she spotted a gap in the market during her time at Gusto (01:03)
• How does Mutiny go beyond A/B Testing? (04:30)
• What is Mutiny's go-to-market strategy? (05:50)
• I discuss building a business in an existing category with a quote from Professor Jonathan Byrnes (09:09)
• Jaleh breaks down Mutiny's unique customer acquisition-focused marketing (10:50)
• I weigh in on the importance of new customer acquisition with a quote from Professor Byron Sharp (11:52)
• Jaleh lays out Mutiny's long-term strategy (13:02)
• I stress the importance of adding customer value with a quote from Unbounce's Tamara Grominsky (15:38)
• Jaleh discusses Mutiny's strategy to differentiate faster (16:48)
• I weigh in on competing to be unique with a quote from business strategist and Harvard Professor Michael Porter (18:38)
• Jaleh gives three pieces of advice to fellow SaaS founders (20:15)
• Wrap-up (25:02)

Mentioned:

Jaleh Rezaei LinkedIn

Jaleh Rezaei Twitter

Mutiny LinkedIn

Mutiny Website

M2

Professor Jonathan Byrnes and John Wass' Choose Your Customer

Professor Byron Sharp's How Brands Grow

Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition

Michael Porter's Competitive Strategy: Techniques for Analyzing Industries and Competitors

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

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