5min chapter

How to Win podcast with Peep Laja cover image

Content, community, and customer acquisition with Mutiny's Jaleh Rezaei

How to Win podcast with Peep Laja

CHAPTER

Using ABI Testing and Personalization to Drive Conversion

ABI testing and personalization tools have been around for a while. Mutiny's vision is to start with the web component, but then build it out into a cohesive platform that allows marketers to drive conversion at every step of their funnel or customer touchpoint. We're trying to educate people about this new category that hasn't really existed.

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