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Things I’ve Learned On My Journey to CEO of Batteries Plus with Scott Williams
Entrepreneurs on Fire
Branding and Brand Growth for Battery Plus
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Scott: I differentiate between naming and tagline. We've vaulted 580 of our 700 stores with a new interior design that says batteries plus power it, light it, fix it. So we have some of our franchise owners that literally on their signature on their emails will put chief problem solver. Because essentially our brand is powering people's lives and getting them back up and going in a needs based business.
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