The Importance of Marketing in Movies

"This movie suffers from not just the execution of it, but the marketing too," he says. "I'm a kid. I got a transformer. I'm playing with him. All right. Transformer movies comes out. I go see the movie." He adds: "The most important thing was to get your butt in the seat ... And they really didn't feel like there was any other way to do it or they didn't give you the film and the trailer for you"