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10min chapter
Brian Balfour Reveals How To Build An A+ Marketing Team From Scratch (#183)
Marketing Against The Grain
Challenges of Hiring a Marketing Leader
The chapter discusses the challenges of hiring a marketing leader when founders lack a marketing background and emphasizes the importance of understanding different types of growth and marketing within a company. It also advises founders to evaluate potential hires based on their actual work and accomplishments rather than just their credentials.
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Discover
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