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Leandro Herrero - The 5 Principles of a Viral Culture Change

CultureLab with Aga Bajer

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Using the Five Disciplines of Viral Change

The first approach for culture, which is another way of saying, where would you start? Is start is not the right wore start. In many places in a system, teas, there is no obvious place to start. Unless we get this conversation going, everything else doesn't work. The number one thing that needs to be adressed is behavior. And everybody says they have values and trasitions but actually they are not granar enough to understand what these people were talking about. This is a fault on our part - it's up to us to change those behaviors. We can only do so much if we take an open-ended look at them as well."

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