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How the 1984 Olympics saved the Games

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Revitalizing the Olympics: The 1984 Los Angeles Games

Exploring the pivotal role of the 1984 Olympics in revitalizing the Games, this chapter delves into the unique business decisions, innovations, and challenges faced by Los Angeles. It discusses the unexpected private financing model, the leadership of Peter Uberoth, and the successful financial strategies that made the 1984 Olympics a turning point for the Games. The chapter also highlights the impact of Cold War tensions and the need for innovative approaches in hosting future Olympics, setting the stage for the upcoming 2024 Games in Paris.

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