Apple is probably it comes to my mind as the most cult like identity mark at the moment. I'm an Apple person because, you know, I'm a Mac, not a PC, right? They did that ad campaign. It's amazing how they kind of pulled that off. Do you have other examples of brands that right now that have done the identity thing really well?
Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.