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Softbank: Twilight of an Empire

The Generalist

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Masayoshi's Son's Legacy

Masayoshi's son will need to make fundamental changes if he wants his empire to thrive after he has stepped down. The child of second-generation Korean immigrants' son grew up in relatively humble circumstances. His childhood home was built on land that belonged to Japan National Railways, contributing to a sense of instability throughout his early life. To show he was not inferior as he would later explain, Masayoshi found an unlikely source of inspiration: McDonald's head den Fujita.

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