Most financial advisors think they have a niche, but what they really have is a big demographic. In other words, their niche is too broad… and when your niche is too broad, it sabotages your marketing.
That's the bad news.
The good news?
If your niche is too broad, I can help you fix it in 20 minutes.
But only if you listen to this episode.
Show highlights include:
- 3 reasons why having a broad niche makes your marketing less persuasive and less effective (2:48)
- How to hack the reticular activating system of prospective clients and ethically force them to trust you (3:10)
- Why financial advisors are at risk for being seen as commodities to your clients (and how to prevent your clients from treating you like a commodity) (4:50)
- How to "get away" with charging two to three times more without losing any clients (and perhaps even attracting more clients) (6:17)
- Why simply niching down can make your closing rate skyrocket (10:04)
- 6 questions that will make your niche crystal clear and narrow enough to be effective (15:28)
- The "What Hurts" niche creation secret that can improve your entire marketing strategy overnight (17:53)
- My single favorite niche-building secret that almost no other financial advisor uses (20:57)
Since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
