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The Art of Negotiation: The Balcony and The Bridge | Dr. William Ury

The Art of Charm

CHAPTER

Mastering the Art of Negotiation through Listening and Bridge Building

This chapter stresses the crucial role of listening in negotiation and the strategy of building a 'golden bridge' to reach mutually beneficial agreements. It also explores reframing negotiations through active listening, problem-solving collaboration, and detaching personal emotions from conflicts.

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