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The Art of Negotiation: The Balcony and The Bridge | Dr. William Ury

The Art of Charm

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Mastering the Art of Negotiation through Listening and Bridge Building

This chapter stresses the crucial role of listening in negotiation and the strategy of building a 'golden bridge' to reach mutually beneficial agreements. It also explores reframing negotiations through active listening, problem-solving collaboration, and detaching personal emotions from conflicts.

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