Organic growth strategies for creators with Kevin Indig
Creators On Air
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How to Grow Your Newsletter
You need to set the bar for content quality extremely high. You cannot create a good newsletter and spend 20 minutes on the email. Cross referrals with other newsletters or cross promotions can work, especially when they have a high topic fit. The best referrals come from fans, not incentives. And it goes back to this idea of product market fit,. If you have people saying, I really love this content, it is a small step to ask them if they would be open to sharing it as well.
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