5min chapter

Creators On Air cover image

Organic growth strategies for creators with Kevin Indig

Creators On Air

CHAPTER

How to Grow Your Newsletter

You need to set the bar for content quality extremely high. You cannot create a good newsletter and spend 20 minutes on the email. Cross referrals with other newsletters or cross promotions can work, especially when they have a high topic fit. The best referrals come from fans, not incentives. And it goes back to this idea of product market fit,. If you have people saying, I really love this content, it is a small step to ask them if they would be open to sharing it as well.

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