898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
The Future Just Accelerated the Future
Instead of doing the trade show booths, i suggested that if you're going to spend two million dollars of a of your trade show budget. You could instead build 50 micro events with the corps objective of creating content that your customers and buyers want. I did those things in a january and february. And we had one planed for march and april that we had to cancel for obvious reasons. It's got gallaway talks abot covetan change. Future just accelerated the future. Am, I thought it was really interesting because i've, i i don't talk about things in theory, i've actually done this.
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