Is There an Accessibility Bias in Valuation?

We place undue emphasis on information that is readily available, or can have sticks in our head. A classic example of this bias is the tendency of most people to guess that shark attacks cause fatalities more frequently than aeroplane parts falling from the sky. In the same way, across companies, we're likely to remember information that seems more memorable,. Even if it's not as material as some of the other information that we possibly overlook. If a company pays a dividend, i always have a preference for looking at the dividend and then making a judgment of that dividend's medium and long term growth prospects. For grove companies definitely use price to sales, in my view, but have an idea of