The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CRACK THE CODE TO SELLING SMART INSTEAD OF JUST BEING BUSY

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Punchline Is the Efficacy

Sales enablement or marketing create the messaging about what they think. The doctor, they're passionate about the patient, the disease, the study, the issues. By default, you wouldn't be in front of a doctor if you didn't have FDA approval. It's the background information that gets, that gets, makes the idea stick.

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