The Battle for Listing Visibility in Real Estate

Zillow just threw a grenade into the real estate industry. In a bold new move, the listing giant announced it will blacklist homes that are marketed privately before hitting public search portals. This targets the growing trend of “exclusive inventory,” where brokerages like Compass keep listings in-house to gain a competitive edge. But Zillow’s crackdown isn’t just about fairness — it’s about survival. In this episode, we unpack the power struggle between Zillow, Compass, and the rest of the housing ecosystem — and what it means for investors, buyers, and sellers navigating an increasingly fragmented market.

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