374: The one marketing communication framework product managers need to know
Global Product Management Talk
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The Value of Story in Product Management
Product managers can use story to get people excited about moving forward on an idea. What your customer wants is a microphone that will give them high quality recordings. Most microphones are not portable and don't plug easily into lap tops. If you're not stating that as the blem that your microphone fixes, then you're knot ging to win in the market place. But if you do, everybody else can go, here's the features we have.
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