Massively multiplayer: why gamers are the ultimate marketing opportunity
The Drum Podcast
00:00
Gaming and Marketing - What Are You Most Excited About?
Cris Licke: I would argue that gaming is pop culture's greatest form of escapism, and we need that now more than ever before. There are so many amazing stories that brands could tell within this territory," he says. Cris i' say i'm most excited from a grand collaboration of perspective in that it all starts with story telling. And finally, that all tatters up to the ary when you find the right partner in gaming and activated the right way, you can expect a 20% or better return on investment for your investments.
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