Dean Delray's LET THERE BE TALK cover image

#507:Paul Altieri/Founder & CEO of BOB'S Watches

Dean Delray's LET THERE BE TALK

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The Importance of Trust in the Luxury Consumer

"The luxury consumer was last to grasp on to the internet," he says. "I mean, let's face it, you're putting an $8,000 watch in a box and mailing it." FedEx is 'really good at what they do,' but customers still have to trust them for their product.

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