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4min chapter
How to Build a Smart Distribution Engine (with Dave Gerhardt, the Pipeline podcast)
Create Like the Greats
Building a Community Around Your Cause
SAS: If you're a B2B SaaS company today, the number one thing that you need to do is build a community around your cause. Content can be used for awareness and trust - it can be used all the way at the bottom of the funnel in terms of feeling good about what you're going to buy. So how do you lay those things out and appeal to each stage? Great question. It starts by doing an audit of what exists today. Oftentimes your organization will have created some type of content over the last few months or years but hasn't really been publishing consistently.
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