On The Other Side cover image

76. Co-creation + user generated products w/ Aleksija Vujicic

On The Other Side

00:00

How to Reward Consumers

A lot of brands do this where it's almost like appeasing people in a weird way, which is very different. It's like consumers want credit and brands recognize that. Starbucks had an idea platform from, I think it was like 2016, 2012. People literally submitted ideas for the things they wanted,. And then those things came like cake pops or caramel frappuccinos.

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