3min chapter

Idea to Startup cover image

INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail

Idea to Startup

CHAPTER

How Many Pivots Would You Like to Allocate for This?

Tom Zoellner: I had a team of very talented student entrepreneurs who launched this business. They were really, really nimble and smart and analytical, but scrappy. And they probably did five or six pivots, just what you said and eventually through in the bell. In the MBA program, we do see a certain set of ideas that people come up with - group travel planning being at the top of the list. He says he's seen that one twice a year for the last 20 years. "I imagine it's probably predict would have been predictable by you that the product I started out of business school was a dating app"

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