Scaling Cities and Regions

In India typically at least 50% of the fresh produce that we consume is grown locally so it's not too far off. There are belts which are vegetable growing belts that you identify and then you know you go out there and you scout for farmers, he says. The first step is identifying the growing region and the farmer base that's going to supply his business. He also talks about what goes into opening up a newer region or city in Russia.

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