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Unilever's marketing refresh and the rise of B2B creators

The WARC Podcast

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Cultural Fluency in Branding

This chapter examines the importance of cultural fluency for brands in the age of social media and technological shifts. It addresses the challenges brands face with attention saturation and the decline of traditional media, while exploring innovative approaches like 'brand intimacy.' The discussion highlights the implications of brands entering private communication spaces and the need to balance engagement without overwhelming users.

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