What if your toughest sales calls turned into the stories that fill your pipeline?

Omar Majthoub didn’t begin his career in a boardroom. He started on the phones, making cold calls and learning what people actually care about and what makes them disengage. That hands-on experience still shapes how he leads marketing today: clear, simple messages rooted in real conversations.

On this episode of The Marketing Umbrella Podcast, Omar talks about the shift from dialing strangers to building campaigns that feel more like guidance than a pitch. He explains how paying attention to the questions people ask can reveal patterns that shape better content and keep marketing and sales on the same page. Whether you're a solo marketer or leading a team, he keeps coming back to one idea: good strategy starts with understanding people, not chasing trends.

This conversation gets into the practical side of how his team at Bith works: defining the right customer, making clean handoffs between sales and marketing, and tracking simple metrics that show whether something’s working or not. Omar also shares how he’s learned to cut out busywork, focus on the right channels, and stay close to customers, not just dashboards.

Here are the key takeaways from the conversation:

Listen before you create. The questions and objections you hear from real people are the best starting point for topics, headlines, and offers.
Keep your ideal customer simple. A clear, shared picture of who you want to help makes it easier to decide what to say and where to say it.
Choose a few things to measure. Focus on signs that your work is leading to real conversations and real opportunities, not just clicks.
Make marketing easy to follow. Simple steps, clear language, and helpful content build more trust than complicated funnels and buzzwords.
Let sales and marketing work as one team. When both sides share the same goals and definitions, it is easier to know what is really working.
Use your own path as an advantage. Experience from the front lines, like cold calling, can make you a more grounded and empathetic leader.

Closing thought: "You have to market yourself before you market the product."

Listen to the full conversation here:

YouTube: https://www.youtube.com/@frintmedia
Apple Podcast: https://podcasts.apple.com/us/podcast/the-marketing-umbrella-podcast/id1564111428
Spotify: https://open.spotify.com/show/4CoiR10nazd9zVIStLkcjk

Connect with Omar:

LinkedIn: https://www.linkedin.com/in/omar-majthoub-a546361b5/
Bith.ai: https://bith.tv/

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To learn more about Umbrella and to connect with CEO Itamar Shafir, go to ⁠https://umbrellaus.com

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