How Mail Shake and Narrow IO Optimized Their Marketing Strategies

"I can switch gears and I learn from one and I apply to many. But as most people, maybe that's not their skill set," he says. "So optimize to your skill sets of the management team or the founding team." 'When we found an opportunity to scale, with something worked, we scaled,' she adds. "'What is our marketing? Where are we at as a business and what do we need to grow?' That was my goal for Mail shake in its early days' She goes on to talk about how her company has grown over three years.