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Rome Capital's Alex Feng and Jason Quan making the case for Samsonite $1910.HK

Yet Another Value Podcast

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Navigating the Luggage Market: Brand Strategies and Challenges

This chapter examines the journey of a prominent luggage company, focusing on its financial dynamics and the impact of advertising on market positioning. It discusses the competitive landscape, particularly the challenges posed by emerging low-cost brands, while emphasizing the importance of brand recognition in consumer choices. Additionally, the speakers offer an optimistic perspective on the brand's resilience and future recovery despite global market pressures.

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