Getting Buy-in for a Design Framework

Tim Brown: I would never have guessed that we would have as many folks who come from a storytelling background within a design premise. He says he's been guilty of packaging things in certain ways and obviously get buy-in when i've actually got maybe other motives or i've got something i really want to implementYeah but i'm going to piggyback it on another approach, he adds. Tim Brown: Sometimes they can be too controversial or too contrary or too much against an existing model of working where you earn your money all of these things that you can't just throw them in the face of people who ultimately make decisions.