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Effective Lead Generation and Follow-Up in Real Estate
This chapter delves into strategies for generating leads in real estate through various channels like listings, sign calls, past clients, and internet leads, emphasizing the importance of consistent follow-up to convert leads into successful transactions. The speaker shares insights on the strategy of a buyer's agent, focusing on meeting potential buyers to build a client base gradually and discussing the significance of establishing a follow-up plan tailored to each client's timeline for nurturing relationships effectively.