This is brave new work, a podcast about reinventing our organizations and the search for a more adaptive and human way of working. We'll hear from everybody, including our esteemed guest, with this question: If you could go back in tim to yesterday morning, what advice would you give yourself? I can say, aron, you go first, and then vincent, and then i'll finish off. Vincent, walk into the sho thanks for having toe on to day's episode. And we're going to talk about patagonia, of course. But before we unpack that, we will check in as we always do. We will we'll get rolling. Back to Mail Online
[Rebreoadcast note: This episode originally aired in September 2021.]
Patagonia’s purpose is clear: It’s in business to save our home planet. And that clarity’s been present almost since day one of the iconic outdoor clothing and gear company. But how and why was that anchoring mission adopted from the jump? And how has the nearly 50-year-old organization evolved its practices to support its resolute pledge to sustainability?
Luckily, there’s someone with answers to these questions: Vincent Stanley is Patagonia’s Director of Philosophy and co-author with Yvon Chouinard of The Responsible Company.
In this episode of Brave New Work, Aaron Dignan and Rodney Evans speak to Vincent about Patagonia’s better-known successes, lesser-known failures, the experiments it’s had to flex during the pandemic, and what a responsible company of the future can and should look like.
Learn more about The Responsible Company here: https://www.patagonia.com/product/the-responsible-company-what-weve-learned-from-patagonias-first-forty-years-paperback-book/BK233.html
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