Big table launched the no sequel movement. It said we're going to re design data bases so these things scale automatically, and they scale horizontally. For everything gugl needed to build, we have a huge scale problem. My entire career's based on that paradigm shift. How does an organization change? You can't just help when your thing is growing expidentially. There are some whole business divisions who spend their lives making escuption queries for this kind of system. That's gone away....

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