How to Unlock Your Remarkability

Ely: The idea that i'm going to give away business, or just focus on a small segment goes against everything i believe in. Ely: Some of it comes from a an irrational fearand one of the things we do is, let's look at the data. We get people to rank their customers by profitability. And then we also get them to note which of these customers i has ekn over the ears,. If you know, or you know, and close enough to your customer, has also referred business to you.