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How to Succeed at Cold Prospecting

How to Succeed Podcast

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Cold Prospecting

Roxanne Jones: What is the ideal attitude for cold prospecting and then maybe what are one or two that we should avoid? She says a good mindset is to really realize that your prospecting activities are a scavenger hunt. Jones: If you're calling on B2B customers who aren't actively participating in your marketing program, you might have to pick up the phone or go see them.

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