2min chapter

Design Better cover image

Dan Pink: Why collaboration is the key to being persuasive

Design Better

CHAPTER

Design Is a Fundamental Business Literacy

I think that if you are design illiterate today as a business leader, you're in a world of hurt. I just don't know how you can be in any kind of business without being littered in design because design decisions are embedded in everything. Every business leader doesn't have to be a great accountant or corporate finance person, but you have to be literate in that stuff. That's a pretty big change if you go back 20 years ago.

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