A K Ka and the Internet - The Story of a K Ka

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Ajas and his team spent the next few years building, not jus ther volume of clients, but specifically targeting those with high name value who also wanted to expand on line. Eventually they got traction with high profile brands like cococola and b m w. A brand that became synonymous with a k c a was virgin. As you heard at the top of the episode with ajas nerve rack, i meeting with sir richard brandson on a plane. We had to create a vision. We were demonstrating applications of the internet to in organizations to embrace it.

If you want to capitalize on an opportunity that you think could change the world, you need to drive full speed toward it. Back in 1994, when Ajaz Ahmed dropped out of college to start one of the first digital ad agencies, AKQA, he knew he was at the cusp of the next revolution in tech. And if he wanted to be part of it, he’d have to move fast. Ahmed shares stories about how a band of 21-year-old dropouts built the agency from ground up, winning over early clients by building prototypes ahead of the competition. He dives into how his inner voice demanding him to “get big or die trying” led him to transform AKQA into a global agency with thousands of employees and the biggest clients in the world, like Nike, Virgin, and Usher.

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