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The Importance of an Editor in Creative Projects: Lessons from Apple
This chapter explores the significance of having an editor or gating function in creative projects, using Apple as a case study. It discusses the role of Steve Jobs as the editor for Johnny Ive and how their collaboration shaped Apple's incredible creative team. It also touches on the period after Jobs' death, where Ive became the face of innovation and the resulting product releases like the butterfly keyboard and gold Apple watch.