3min chapter

Sharp Tech with Ben Thompson cover image

Waiting for Immersive ChatGPT, ChatGPT and the Consumer Challenge, OpenAI’s Enterprise vs. Consumer Balancing Act

Sharp Tech with Ben Thompson

CHAPTER

The Importance of an Editor in Creative Projects: Lessons from Apple

This chapter explores the significance of having an editor or gating function in creative projects, using Apple as a case study. It discusses the role of Steve Jobs as the editor for Johnny Ive and how their collaboration shaped Apple's incredible creative team. It also touches on the period after Jobs' death, where Ive became the face of innovation and the resulting product releases like the butterfly keyboard and gold Apple watch.

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