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The Golden Age of Media and Communications

Making Sense

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The Role of Sponsors in Media Communications

Some rules for how activists can actually win have been relaxed. The media sector is a magnet for activism, so boards are increasingly being prepared and working with advisors in advance. This is really no longer small ball. This is 10,000-pound gorilla's dancing on the same dance floor. If you're one of those gorillas, you want to make sure you have the right moves.

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