One key thing goldwater did to appeal to whites in the south was to attack the civil rights movement. He portrayed themselves as outnumbered, outmanned, but engaged in principled resistance against mob like mass movements and a tyrannical state. Also tried to recruit working class white voters more generally by warding of a moral crisis in america to day.
Dan interviews historian Kim Phillips-Fein on Invisible Hands: The Making of the Conservative Movement from the New Deal to Reagan.
Listen to Kim's Dig interview on Fear City: New York’s Fiscal Crisis and the Rise of Austerity Politics thedigradio.com/podcast/fear-city-with-kim-phillips-fein/
Listen to past Dig eps for context on Russia's invasion of Ukraine:
Tony Wood on Russia and Putin: thedigradio.com/podcast/russia-beyond-putin-with-tony-wood
Volodymyr Ishchenko on Ukraine: thedigradio.com/podcast/ukraine-w-volodymyr-ishchenko
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