Show notes / PDF & Infographic / Business Model Generation by Alexander Osterwalder provides a groundbreaking visual toolkit to help you design, innovate, and reinvent your business model—ready to reshape the future of your business?
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StoryShots Book Summary and Review of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Strategyzer) by Alexander Osterwalder and Yves Pigneur
Introduction
Business Model Generation is a guide to the highly influential business model canvas. This canvas was co-created by 470 practitioners from 45 countries. The book features practical innovation techniques used by leading consultants and companies worldwide. It is currently used by P&G, Amazon and Tesla to improve business efficiency. The book features a highly visual, 4-color design that simplifies powerful strategic ideas and tools.
Business Model Building Blocks
“A business model describes the rationale of how an organization creates, delivers, and captures value” - Alexander Osterwalder
The foundation of business models should always be what the authors call a Business Model Canvas. This canvas should provide a visual prompt for participants to focus on the crucial criteria. The aim of a business model canvas is to focus the discussion on strategic thinking rather than being distracted by small operational details. The building blocks that form this canvas make it dynamic. This means some options in certain sections will impose limits on or amplify other sections.
The authors provide nine different building blocks that every business should incorporate into their business model canvas:
- Key Partners - You can start to control more market share simply by working together with other businesses. This cooperation can lead to a superior product and better supplier links.
- Key Activities - Your company will have its own key activities that lead to profit.
- Value Propositions - These are groups of benefits which incentivize clients to work with you over your competitors. You can improve this category by innovating new products or optimizing them to fit client needs.
- Customer Relationships: Different industries and customers require different types of assistance.
- Customer Segments - Try to target specific groups of customers to gain competitive advantage in a few key areas. These groups are called customer segments.
- Key Resources - These resources can be used to gain a competitive advantage. This includes superior talent or land.
- Channels - You must develop communication channels other than advertising. Every product must be able to be scrutinized.
- Cost Structure - Your cost structure will determine your business structure. This is because your cost structure will place constraints on other parts of the business.
- Revenue Streams - The authors describe the revenue streams as the arteries of the business model. This is because they obtain income but impose certain constraints on operations.
Business Model Patterns
Unbundled Models
Long Tail
Disclaimer
This is an unofficial summary and analysis.
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