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Unleash Your Weird Self - The Secret To Better Strategy - Bonnie Wan, AdAge 2022 CSO Of The Year

Sweathead, A Strategy Podcast

CHAPTER

The Power of Alignment in the C Suite

Our client base has really shifted. It's expanded as we open the, you know, sandbox. So we do a thing called brand camp and that gives us a lot of access to C suites. alignment is so key to adoption and action and all the things. And if you can put the brand at the center of business change, it gets really exciting.

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