To Sell Is Human
What You Will Learn
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Non Sale Selling
In non sale selling, we're persuading others to give something they've got in exchange for something we've got. And it's not always just a clear money for goods - it could be anything. One of the big points he keeps talking about in the book is its moved from this concept of buyr beware now to seller beware. The other chapter i liked in part one, well, actually liked em wile tere's only three, but the other one that we didn't t was how everyone is in sales. I think iwas saying that economic says that everyones fully informed, fully rational way up the cost and benefit self interested. But a, we know that that's
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