If you've done any research on marketing your consulting business, you'll almost certainly have come across the advice to start an email newsletter or list. It's a relationship with your audience that you own directly, without the interposition of a third party platform. You'll often hear the phrase "don't build on rented ground" in relation to social platforms, and email is an answer to that. The mantra for many marketers is "build a list!"
In this episode, Dylan Redekop and Alastair McDermott discuss how to grow an email newsletter, the different types of incentives we can offer subscribers to join the list, and why giving away value for free is crucial.
They also discuss how to create a nurture sequence to welcome and prep new subscribers, how to use email courses, quizzes & challenges to increase signups, and why the welcome email is so important.
“When people sign up to our newsletters it's important for us to keep in mind that the inbox is a very personal space, and so when we are invited there we need to be really considerate of that.
We need to make sure that we're sending something that is worth sending and they will get value in receiving.” – Dylan Redekop on The Recognized Authority podcast
“When something like Elon Musk buying Twitter happens, it'd make me a little bit nervous if that was my only source of engaging with my audience.
But since I have grown an email list, I've taken those people and I've brought them into my own ecosystem where I can communicate with them, regardless of the platform I'm using.” -- Dylan Redekop on The Recognized Authority podcast
👑 Learn more about the Authority Labs mastermind group programme: https://therecognizedauthority.com/group 👑
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/how-to-grow-a-newsletter/ 👈👈
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