Episode 204 - Are We Ready to Pay by Bank? A Conversation with Eric Shoykhet, CEO & Co-Founder of Link Financial Technologies
Payments on Fire™
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The Importance of Cost Reduction in the Market
A lot of times when we look at merchants, we typically see that the first thing they want is to get paid. That's kind of a no brainer. And then they want to, they want incrementality. Right? So what are you observing that makes you believe cost reduction is more important than revenue and incrementality right now in the market? Can't merchants look elsewhere to lower their costs and stick with things that are more tried and true in terms of payment methods rather than integrating or adopting something new? Yeah, great question. We've seen a dramatic shift in merchant mentality from the old perspective, which I'll describe as accept all forms of payment, no matter what. Let the
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