
#5 - India's Largest Exit
The Network State Podcast
How to Build a Brand in India
Brand is something many people don't understand, especially technical people. So we hired our first head of marketing and brand was an ex-unilever person. And so you can actually do that empirically where it's like you give stimulus and response. When you see Flipkart logo, when you hear the Flipkart word, then you think online shopping, trustworthy, and so forth.
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