The PR Breakdown with Molly McPherson cover image

Inside the Messaging Meltdown of the Signal Chat: From Denial to Damage Control

The PR Breakdown with Molly McPherson

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Navigating Crisis Communication: Lessons on Transparency and Accountability

This chapter outlines essential lessons for effective communication during crises, stressing the perils of denial and deflection. It underscores the need for transparency and consistency to foster public trust and emphasizes the development of robust communication protocols for future challenges.

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