4min chapter

The Retail Pilot cover image

The Architects Behind Brands You Love: How Red Antler Builds Obsession-Worthy Companies

The Retail Pilot

CHAPTER

Building Equitable Partnerships in Brand Development

This chapter examines Red Antler's innovative strategy of taking equity alongside cash fees to build stronger relationships with brands. It discusses the creation of Habitat Partners and its mission to support startups through a comprehensive investment approach.

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