2min chapter

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463. How to Get Anyone to Do Anything

Freakonomics Radio

CHAPTER

The Theory of Reactions

Theory of reactions was developed by a social psychologist named jack bram. We all cherish our freedoms, and when we encounter any thing that reduces or diminishes our freedom to choose, we react against that pressure. And very often do the opposite, even if we didn't even really want that other thing so much. On the other hand, allegiance to authority is what has historically made civilization work.

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