
#27 Common Google Analytics mistakes to avoid
The Measure Pod
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How to Validate Gglad on an Ongoing Basis
If you're measuring like r o i from that campaign, your cost exists two and a half months ago. How the hell do you marry that dator across? And then, if you didn't know that that was happening, you just looked at revenue to day and said, oh t this campaign has got this much revenue. There's very little cost there, or if any. A touis, wow, that's performing really well. The return on ad spend is huge. But actually you've just got a load of negative roas a couple of months ago and a bunch of positive roas this month. And it can be quite misleading. Being armed with good da a poor understanding
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