Engaging Stakeholders and Building a Community for Master Data Management

The chapter explores how the speaker initiated engaging programs like MDM Days at Henkel to raise awareness and share success stories around master data management. Through effective communication and interactive methods like quizzes and videos, they expanded the program globally and plan to establish a community for ongoing collaboration. Personal motivations, professional aspirations, and positive feedback emphasize the importance of fostering a community around MDM and driving change within the organization.