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THINKING, FAST & SLOW (DANIEL KAHNEMAN) - Listening books

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CHAPTER

The Illusion of Familiarity

A word that you have seen recently will appear to be clearer than unfamiliar words. The various ways of inducing cognitive ease or strain are interchangeable. You may not know precisely what it is that makes things cognitively easy or strained. This is how the illusion of familiarity comes about.

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